What is a mood board? Do you know why it is important?
A mood board is a visual technique where colours, typography, image style and other concepts are condensed when designing a brand or corporate image.
It is important to create a mood board because it helps both the client and the designer visualize the style, character and tone of the brand. A mood board must contain the colours that are going to be used, images that show the style that the brand’s communication is going to have, as well as the fonts to be used in the project.
Personally, I like to include products or services by grouping them into families as well as the #hashtags or tags that will be used in social networks.
