No one is in any doubts that Instagram is now the social network, but is your feed unforgettable? Users spend an average of 53 minutes a day on this social network and that is a lot of time so let´s think about a strategy for your account.
Publishing posts on Instagram has become a one-off action with an end in itself to be part of the big picture. There are feeds for all tastes. There is the board mode, the column mode; following a specific colour palette, for example a company´s corporate colour … Then there are the feeds that insert photos and text or the mosaic feeds.
How to get a terrific feed?
- Think carefully about what you want to communicate, which is your style: corporate colours, tones and values.
- Outline a feed model that does not pose a problem when publishing. Remember, for example, that mosaic-type feeds easily lose structure.
- Schedule each publication in advance following your chosen feed model.